The Therapy Business Podcast
We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
Episodes
60 episodes
Digital Ad Strategies with Ross Herosian
Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketin...
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Episode 57
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32:01
How to Pay Off Debt In Your Practice
We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creati...
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Episode 56
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18:55
Stop Going It Alone: Key People Who Will Transform Your Practice
Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.• Marketing coach or consultant to help get more cli...
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Episode 56
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31:54
The 3 Critical Secrets to Financial Clarity in Your Therapy Practice
Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.• Understanding exactly where your money is going thr...
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Episode 55
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14:27
Pay Yourself More: Financial Targets for Practice Owners
Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping y...
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Episode 54
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17:37
Why Your Practice Needs a Virtual Assistant with Kate Lenihan
Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching ...
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Episode 53
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34:30
Get Marketing Clarity with Ross Herosian
Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cu...
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Episode 52
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32:11
Why Your Budget Fails and How to Make It Stick Once and For All
Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fai...
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Episode 51
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9:06
Closing Clients: Consultations That Convert
Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping...
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Episode 50
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26:49
The Summer Slump: How to Prepare and Thrive
The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ens...
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Episode 49
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16:33
Mailbag: Answering More of Your Business Questions
Craig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. • Setting appropriate fees requires knowing what income y...
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Episode 48
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18:04
Psychology Today Profile Mistakes You Might Be Making
Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers...
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Episode 47
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21:01
Unexpected Tax Bills: What to Do Now and How to Prevent Future Shocks
Unexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therap...
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Episode 46
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13:31
Level Up Your Finances with Justin Bennett
Financial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."• Justin discovered he was $700 short ea...
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Episode 45
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28:39
Breaking the Paycheck to Paycheck Cycle
Financial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the payche...
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Episode 44
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19:54
Stand Out in Your Therapy Market with Ann Carden
Positioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in thei...
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Episode 43
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30:45
Mailbag: Answering Your Questions About Business
Today we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.• Insurance vs. private pay • Business structures: sole proprietorships, LLCs and S-Corps- which is the right c...
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Episode 42
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17:49
Therapy Business Gems: Year One Highlights
We celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in yo...
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Episode 41
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17:32
Negotiating Insurance Reimbursement Rates
Therapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance p...
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Episode 40
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14:36
Creating Simple Systems in Your Practice
Learn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes.• Dis...
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Episode 39
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21:55
How to Pay Yourself More (without hurting your business)
Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps ...
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Episode 38
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32:39
What I'm Struggling With Right Now In My Business
This episode addresses the common guilt felt by business owners and how they can shift their mindset to recognize their valuable role in their practice. By focusing on delegation, teamwork, and embracing leadership responsibilities, owners can ...
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Episode 37
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11:48
The Secret to Simple Money Management
Establishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, an...
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Episode 36
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17:42
5 Key Habits for a Successful Practice
This episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous edu...
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Episode 35
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8:43
Why You Aren't Closing As Many Clients As You Should
Tracking the right metrics is essential for therapy practice owners to turn inquiries into clients and ultimately serve more people effectively. We discuss the importance of a systematic approach to logging inquiries, understanding lead sources...
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Episode 34
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11:44