The Therapy Business Podcast
We know how challenging growing a practice can be, and don’t think it should require an accounting degree just to run your business. If you're a physical therapist or mental health therapist, we’re here to help you build a practice that creates more time, makes more money and serves more people.
Episodes
93 episodes
Bank Accounts Your Practice Needs
We break down a simple bank account system that keeps therapy practice cash flow clear and helps us stop overspending when everything sits in one checking account. We walk through the core accounts every practice needs, then share optional acco...
Why Making More Money Still Feels Tight
Making more money doesn’t solve cash flow stress when our spending expands to match every new dollar. We explain Parkinson’s Law, the feast-or-famine cycle, and how Profit First “small plates” can help therapy practice owners pay themselves con...
How Jody Grew Her Clinic to Over $4 Million in Revenue
We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and h...
Psychology Today Profile Fixes That Get Clicks
We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels hu...
Mailbag: Referral Networks, Cancellations and Waitlists
We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share ...
Building A Practice That Survives Medical Leave with Laurel van der Toorn
We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances ...
Am I Ready For a Second Location?
We break down how to decide whether a second location will grow your therapy practice or quietly drain the one that already works. We walk through the numbers, the demand signals, the money, and the operational setup you need so expansion stays...
What If Hourly Rates Are Holding You Back with Joel Miller
We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can rai...
Profit First: The First 90 Days
We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward ...
Marketing for Therapists 101 with Darcy Sullivan
Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle...
Why Bookkeeping Alone Cannot Run A Therapy Practice
We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling l...
Ethical Persuasion For Therapists w/Patrick Van Der Burght
Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and ho...
Should I Share Practice Finances With My Team?
We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics th...
Build A Team That Outgrows You with Dr. Lance Knaub
We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear bound...
Fix Your Broken Sales Calls with Jonny Holsten
We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every c...
Budgeting That Lets You Breathe
We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress ...
Stop Being Busy and Start Moving Forward w/ Rick Tracewell
We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to esc...
Mailbag: Answering Your Questions
We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you c...
My Wins (and Losses) from 2025
We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• los...
When Growth Can Wait: Stop Trying to Grow Your Practice
We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real free...
Are You Ready to Hire Your First Therapist?
We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risk...
No-Numbers Goal Setting
We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice th...
[REPLAY] Closing Clients: Consultations That Convert
Our 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show ho...
[REPLAY] Stand Out in Your Therapy Market with Ann Carden
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden ex...