The Therapy Business Podcast
We know how challenging growing a practice can be, and don’t think it should require an accounting degree just to run your business. If you're a physical therapist or mental health therapist, we’re here to help you build a practice that creates more time, makes more money and serves more people.
Episodes
85 episodes
Profit First: The First 90 Days
We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward ...
Marketing for Therapists 101 with Darcy Sullivan
Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle...
Why Bookkeeping Alone Cannot Run A Therapy Practice
We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling l...
Ethical Persuasion For Therapists w/Patrick Van Der Burght
Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and ho...
Should I Share Practice Finances With My Team?
We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics th...
Build A Team That Outgrows You with Dr. Lance Knaub
We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear bound...
Fix Your Broken Sales Calls with Jonny Holsten
We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every c...
Budgeting That Lets You Breathe
We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress ...
Stop Being Busy and Start Moving Forward w/ Rick Tracewell
We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to esc...
Mailbag: Answering Your Questions
We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you c...
My Wins (and Losses) from 2025
We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• los...
When Growth Can Wait: Stop Trying to Grow Your Practice
We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real free...
Are You Ready to Hire Your First Therapist?
We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risk...
No-Numbers Goal Setting
We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice th...
[REPLAY] Closing Clients: Consultations That Convert
Our 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show ho...
[REPLAY] Stand Out in Your Therapy Market with Ann Carden
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden ex...
Happy Holidays From Our Team
We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly epis...
How ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do Next
Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focus...
Improve Sales With Three Simple Tweaks
We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.
How to Motivate Your Team to Care About Your Business
We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and ...
Finding Hidden Cash Inside Your Practice
We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter inves...
Holiday Bonus Planning For Your Team
We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus...
5 Minute Financial Snapshot
We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken ...