The Therapy Business Podcast
We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
Episodes
75 episodes
My Wins (and Losses) from 2025
We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• los...
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Episode 71
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21:20
When Growth Can Wait: Stop Trying to Grow Your Practice
We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real free...
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Episode 70
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17:11
Are You Ready to Hire Your First Therapist?
We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risk...
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Episode 69
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21:40
No-Numbers Goal Setting
We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice th...
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Episode 68
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21:27
[REPLAY] Closing Clients: Consultations That Convert
Our 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show ho...
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Episode 67
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26:49
[REPLAY] Stand Out in Your Therapy Market with Ann Carden
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden ex...
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Episode 66
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30:45
Happy Holidays From Our Team
We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly epis...
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2:19
How ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do Next
Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focus...
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Episode 65
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15:31
Improve Sales With Three Simple Tweaks
We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.
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Episode 64
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29:56
How to Motivate Your Team to Care About Your Business
We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and ...
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Episode 63
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20:24
Finding Hidden Cash Inside Your Practice
We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter inves...
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Episode 62
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17:29
Holiday Bonus Planning For Your Team
We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus...
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Episode 61
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12:47
5 Minute Financial Snapshot
We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken ...
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Episode 60
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16:30
Leads Down? Here's What To Do.
We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.<...
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Episode 59
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21:12
How to Price Your Services
Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.• Breaking down all business costs (rent, utilities, sub...
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Episode 58
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24:00
Digital Ad Strategies with Ross Herosian
Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketin...
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Episode 57
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32:01
How to Pay Off Debt In Your Practice
We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creati...
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Episode 56
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18:55
Stop Going It Alone: Key People Who Will Transform Your Practice
Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.• Marketing coach or consultant to help get more cli...
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Episode 56
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31:54
The 3 Critical Secrets to Financial Clarity in Your Therapy Practice
Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.• Understanding exactly where your money is going thr...
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Episode 55
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14:27
Pay Yourself More: Financial Targets for Practice Owners
Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping y...
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Episode 54
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17:37
Why Your Practice Needs a Virtual Assistant with Kate Lenihan
Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching ...
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Episode 53
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34:30
Get Marketing Clarity with Ross Herosian
Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cu...
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Episode 52
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32:11
Why Your Budget Fails and How to Make It Stick Once and For All
Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fai...
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Episode 51
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9:06
Closing Clients: Consultations That Convert
Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping...
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Episode 50
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26:49
The Summer Slump: How to Prepare and Thrive
The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ens...
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Episode 49
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16:33